Uganda’s tourism promotion is increasingly moving beyond gorilla trekking and wildlife safaris, with the Ugandan Embassy in Paris now showcasing the country’s culture, food, people, and heritage to attract more visitors from Europe.
The campaign has seen Uganda ‘s Embassy in Paris partnering with TANKE Creative Influence Agency to bring a select group of European media influencers and culinary storytellers to Uganda on a Familiarization Trip in Northern Uganda.
The culinary and cultural expedition is part of the Embassy’s strategic tourism promotion campaign aimed at positioning Uganda as a preferred destination for European travelers through immersive storytelling, gastronomy, culture, wildlife, and authentic community experiences.
Uganda’s Ambassador to France, Doreen Amule, says the initiative is intended to help foreigners experience the real Uganda beyond what they see in travel brochures, explaining that Uganda’s tourism potential lies not only in its wildlife but also in its people, climate, culture and authentic way of life.
Tourism remains one of Uganda’s leading foreign exchange earners, contributing significantly to employment and economic transformation: contributing nearly 6 percent to Uganda’s GDP and supports more than 876,000 jobs across the country.
Tourism has also been identified by the Government of Uganda as one of the key strategic sectors expected to drive the country’s ambitious tenfold economic growth agenda over the next 15 years.
By URN
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